Do You Really Know You? Assessing Your Writing Strengths, Weakness, Opportunities, and Threats

Assessing Your Writing Strengths, Weakness, Opportunities, and Threats

As writers, we have a vast array of ways and means to spend our valuable time and energy. We can write, publish, think, market, blog, Tweet, read, share, comment, engage, collaborate, or ideate.

But with so many options available, how do we determine where our time is best spent? As time is our only non-renewable resource, we must stop and question whether we make the most of it.

You know that success requires you to treat your writing like a business because it IS a business. Before deciding whether your writing goals are viable and marketable, you’ll need to evaluate your skills and potential as a creative. Without self-awareness, too many writers spend time on urgent rather than essential activities and fail to see success.

A SWOT analysis is one of the best tools to assess your talents and writing aspirations to build critical self-awareness. SWOT stands for strengths, weaknesses, opportunities, and threats and originated decades ago from Harvard Business School and Stanford University. SWOT It has since gained popularity among businesses of all types and countless creative individuals…