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Earlier this year, in June, I was very excited to wrap up writing my book, Getting Shit Done: The No-Nonsense Framework for Closing the Strategy-Execution Gap. I self-published using my own imprint (Beagle Run Publishing, LLC) and was delighted with how the entire project turned out. In around 12 months, I turned an idea into a real thing, a book that brought together the best thinking in strategy-execution along with my unique worldview and historical bent.
The book looks and feels professional- 80,000 words, 300 pages, 20-some custom illustrations; the book is impressive by modern standards. Much thought and energy went into making it a business book that doesn't suck to read. And even more importantly, it also addresses a perennial problem; organizations set plans in motion, but they are often disappointed that these efforts aren't executed on time, on budget, or both.
Fortunately for me, the company I work for faced these same challenges in getting our first product to market and approved by the FDA. I was excited about the prospect of being able to help the organization solve its problem, add some insights to management, and overall raise my profile at work. As soon as the book was published, I ordered a box of author copies, gave a few out at work, and attracted the attention of the SVP in charge of our…
