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SEO Case Study- Week 1 — SEO for Business Experts

Ben Wann
2 min readAug 7, 2022

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This week, I agreed to help another business expert with their content and SEO to help them achieve their goals of increasing visitors, sales calls, and sales. His business is focused on resume writing, career coaching, and online education for job seekers. As part of our interaction, I have been granted permission to report on the actions and outcomes of applying my approach to his business

Right away, I got to work on his site to apply my methodology and expertise to his business.

  • So far, we have 11 new articles up on his blog, which are tied to his brand, keyword strategy, and market opportunities.
  • Besides creating new content, his older blog posts have been re-optimized and internally linked to each other to increase site visitor stickiness.
  • We were able to complete a few key configurations in the background to score some easy technical wins
  • I performed a site audit and identified the specific pages and actions he needed to take to improve site quality.
  • We built several new backlinks to other high-quality web pages.

SEO & Content Results and outcomes in less than a week:

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Ben Wann
Ben Wann

Written by Ben Wann

Strategy-Execution & Expert Practitioner Insights | The Alexander Hamilton of Management Accounting | 10x Author | Strategy-Execution | https://amzn.to/3wxTCUH

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