Should You Publish Books or Blogs?

One is a clear winner

Ben Wann

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Photo by Tingey Injury Law Firm on Unsplash

Since 06/2021, I’ve published 21 books on Amazon. From roughly the same period, I’ve published ~1,000 articles across my website portfolio.

With my experience, I’ve listed down the main characteristics of writing for books vs. blogs.

Characteristics of Books

  • The cover matters a lot toward overall success- it typically needs to be professionally designed
  • Readers are reluctant to buy/read books without reviews and ratings
  • Difficult to edit and revise. Text and covers have to be reformatted
  • You need to create launch projects and coordinate beta readers for each book
  • Selling books is often based on who you are and how big your existing audience is
  • Book-selling platforms provide nearly no data, leaving you blind to understanding what is and isn’t working
  • Perfectionism is the requirement. Readers have high expectations and no tolerance for even minor punctuation or spelling errors
  • Require extensive word-of-mouth marketing
  • Requires getting a book deal to reach the masses

Characteristics of Blogs

  • The goal of a blog for a niche site is to identify keywords and write the best article that will have a shot at ranking on Google to bring in a determinable amount of traffic.
  • Readers click on your article based on whether you provide the best content that is reader-first, comprehensive, and SEO optimized. The cover image hardly matters
  • Never finished- Can be updated, improved, or extended at any time from anywhere
  • Can be built by anyone from anywhere
  • Provides data into everything you’d want to know about your traffic, content, and progress toward goals- allow you to perform experiments and make data-based decisions
  • Books enhance your site’s credibility and EEAT (Experience, Expertise, Authority, & Trust).
  • Requires an internet connection to reach the masses
  • Follows 80/20 principles of completeness and…

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Ben Wann

Strategy-Execution & Expert Practitioner Insights | The Alexander Hamilton of Management Accounting | 10x Author | Strategy-Execution | https://amzn.to/3wxTCUH